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  • Products
    • Shop by Curlstory
      • Swavy Hair
      • Wavy Hair
      • Curly Hair
      • Kinky & Coily Hair
    • Shop By Product Type
      • Shampoo
      • Conditioner
      • Treatments
      • Color Care
      • Scalp Care
      • Styling & Hold
      • Tools
      • SHOP ALL
    • Shop By Brands
      • AG
      • Authentic Beauty Concept
      • DevaCurl
      • Earthtones Naturals
      • Iles Formula
      • Innersense
      • NYC Curls
      • Olaplex
      • Original Moxie
      • Ouidad
  • Discover Your Curlstory
  • Request An Appointment
  • SALE
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Iles Formula

Iles Formula is a hair care product developed by celebrity hairstylist Wendy Iles12. It is designed to transform all hair types into the signature Iles Formula finish, which is sumptuous, lustrous, and nurtured hair1. The formula was developed in response to a need for super-charged, high-performance hair care that could be used on all hair types and that had instant and visible results2.

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