Earthtones was developed out of necessity for Canadian-made premium and effective natural hair and body products, specifically for tightly curly/coiled hair. Why focus on this curl pattern? Because the unique characteristics of tightly curled hair make it prone to breakage, damage, poor curl definition and moisture retention. And there aren't many effective products available that work well for this curl pattern.
All of our formulations have been fully tested to ensure low allergenicity and effectiveness. Our products are gentle and safe and over 80% natural.