{"title":"DevaCurl","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eDevaCurl has always adapted to meet the changing needs of those who rely on our products every day. This relaunch is an exciting next step in an evolution of our products that spans more than 25 years. Our understanding of how our consumers’ needs and styling habits change is what has always made these moments of growth possible. The new dermatologist co-developed, stylist-approved DevaCurl products will give curly-haired consumers more Curl Flexibility™ than ever.\u003c\/span\u003e","products":[{"product_id":"deva-curl-bond-cleanser","title":"DevaCurl Bond Cleanser","description":"\u003cspan data-mce-fragment=\"1\"\u003eNew for ultimate Curl Flexibility. Our formulas are dermatologist co-developed, backed by science and stylist approved. This low-lathering cleanser with the Patented CurlBond Complex re-coils damaged curls and works from the inside out to help re-link broken bonds, improve strength and protect from future damage. Maintains shine and leaves curls healthy-looking with enhanced definition.\u003c\/span\u003e","brand":"SouthernCurl","offers":[{"title":"3oz","offer_id":41067984355383,"sku":"","price":18.0,"currency_code":"USD","in_stock":true},{"title":"12oz","offer_id":39502089355319,"sku":"","price":40.0,"currency_code":"USD","in_stock":true},{"title":"32oz","offer_id":39502089420855,"sku":"","price":72.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/9137\/2087\/files\/Curlcleanserdeva.png?v=1685739656"},{"product_id":"deva-curl-bond-conditioner","title":"DevaCurl Bond Conditioner","description":"\u003cspan data-mce-fragment=\"1\"\u003eNew for ultimate Curl Flexibility. Our formulas are dermatologist co-developed, backed by science and stylist approved. This creamy conditioner with the Patented CurlBond Complex re-coils damaged curls, softens, detangles, and works from the inside out to help re-link broken bonds, improve strength, seal split ends and protect from future damage. Leaves curls healthy-looking and defined with frizz control and shine.\u003c\/span\u003e","brand":"SouthernCurl","offers":[{"title":"3oz","offer_id":41067992940599,"sku":"","price":18.0,"currency_code":"USD","in_stock":true},{"title":"12oz","offer_id":39502099382327,"sku":"","price":40.0,"currency_code":"USD","in_stock":true},{"title":"32oz","offer_id":39502099415095,"sku":"","price":72.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/9137\/2087\/files\/Curlconditionerdeva.png?v=1685739683"},{"product_id":"devacurl-styling-cream","title":"DevaCurl Styling Cream","description":"\u003cspan data-mce-fragment=\"1\"\u003eNew for ultimate Curl Flexibility. Our formulas are dermatologist co-developed, backed by science and stylist approved. Get totally touchable style. This rich cream with a hydra-definition blend provides medium to coarse curls with shape, frizz control, and a no-crunch finish.\u003c\/span\u003e","brand":"SouthernCurl","offers":[{"title":"Default Title","offer_id":39502101413943,"sku":"","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/9137\/2087\/files\/Devacurlstylingcream.png?v=1685734006"},{"product_id":"devacurl-ultra-defining-gel","title":"DevaCurl Ultra Defining Gel","description":"\u003cspan data-mce-fragment=\"1\"\u003eNew for ultimate Curl Flexibility. Our formulas are dermatologist co-developed, backed by science and stylist approved. Definition without the crunch. This non-flaking formula with a strong curl-locking blend provides a non-sticky curl cast that defines, fights frizz, and amplifies shine and bounce.\u003c\/span\u003e","brand":"SouthernCurl","offers":[{"title":"12oz","offer_id":39502107148343,"sku":"","price":32.0,"currency_code":"USD","in_stock":true},{"title":"32oz","offer_id":39502107181111,"sku":"","price":68.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/9137\/2087\/files\/Ultadefininggeldevacurl.png?v=1685734590"},{"product_id":"devacurl-frizz-fighting-foam","title":"DevaCurl Frizz Fighting Foam","description":"\u003cspan data-mce-fragment=\"1\"\u003eNew for ultimate Curl Flexibility. Our formulas are dermatologist co-developed, backed by science and stylist approved. Give your curls a body boost! This lightweight foam with the Airy Volume Complex provides curls with fullness, touchable definition and frizz control, plus humidity resistance for up to 48 hours!\u003c\/span\u003e","brand":"SouthernCurl","offers":[{"title":"Default Title","offer_id":39502119665719,"sku":"","price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/9137\/2087\/files\/frizzfighingvolumefoamdevacurl.png?v=1685734067"},{"product_id":"devacurl-moisture-seal","title":"DevaCurl Moisture Seal","description":"\u003cspan data-mce-fragment=\"1\"\u003ePreviously Set It Free, now Moisture Seal.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eNew for ultimate Curl Flexibility. Our formulas are dermatologist co-developed, backed by science and stylist approved. A finishing touch of moisture. This lightweight formula with a moisture-locking blend brings much-needed hydration to dry curls helping to fight frizz and provide softness and shine.\u003c\/span\u003e","brand":"SouthernCurl","offers":[{"title":"Default Title","offer_id":39502150008887,"sku":"","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/9137\/2087\/files\/Moisturesealdevacurl.png?v=1685734042"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/9137\/2087\/collections\/Devacurl_LiveYourCurls-01.png?v=1659393379","url":"https:\/\/shop.southerncurlatl.com\/collections\/devacurl\/wavy.oembed","provider":"SouthernCurl","version":"1.0","type":"link"}